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APRIL 1 2006 BOMBER INDUSTRIES TO ENTER SNOWBOARD MARKET

(AP) Silverthorne, CO - Bomber Industries today announced plans to enter the custom alpine snowboard market with an entirely new approach to snowboard manufacturing. Known for its high-strength all metal snowboard bindings, Bomber will be utilizing its in-house CNC capabilities to completely machine entire snowboards from blocks of solid Titanal - an Austrian made aluminum alloy already popular in skis, now catching favor in snowboard racing.

"It was really quite serendipitous." said Fin Doyle, owner/operator of Bomber Industries, of his decision. "I was simply working late last Saturday night, adjusting the design of the new TD6 binding, when I decided to take a break and doodle some snowboard designs in my CAD program just for fun. Then it dawned on me to feed the design into my CNC machine. It's amazing what this machine can do, and it's very handy to have around. You never know when you might need to machine something on a Saturday night."

Metal has been used in snowboards years earlier with success by companies such as Volkl and Volant. Current Olympic gold medalist Simon Schoch topped the podium on a metal, fiberglass and wood composite snowboard made by the Swiss brand Kessler. However Doyle's design is the first all-metal snowboard ever constructed. "The beauty of this alloy is its high yield strengh and high strength-to-weight ratio," Doyle reasoned. "Titanal is clearly the way of the future. Wood is a thing of the past. Do they use wood in airplanes? I don't think so."

Bomber has designed a 3-board lineup of stock snowboard shapes in sizes 158, 170, and 180 centimeters, and will offer custom shapes at a premium. "By machining our boards out of solid Titanal," Doyle continued, "we'll be able to manufacture a complete snowboard customized to the buyer's specifications in about an hour, start to finish. That's about 17,520 times faster than certain other custom board makers."

The boards will feature a polished chrome-like finished top, and another industry first – 25 degree side edge bevels. "We're calling the brand 'Decapitator'. The 25 degree bevel is very aggressive, and will slice through anything. Since the board is 100% metal, the number of times the rider will be able to sharpen it is virtually unlimited."

Other snowboard companies have been scrambling to catch up with the Kessler brand, which currently enjoys an apparent lock on the professional racing snowboard market. But now they may have to set their sights a little higher. Some of the competition was reached for comment. Sean Martin of Donek Snowboards dismissed the new boards, saying, "I've analyzed Fin's design, and I believe any advantage it may have is due to geometry. The material has nothing to do with it." Chris Prior of Prior Snowboards said, "Our metal boards are just as good as Kesslers". Mike Banker of Madd Snowboards commented, "The mirror finish is a waste. People don't really care how pretty their snowboards look." Nils Degremont of Swoard Snowboards claimed, "It will be impossible to Extreme Carve on that board. I'm going to put a picture of it on our website with a big red X over it. It's an incorrect snowboard." Kessler snowboards declined to comment citing company policy to only speak to people with FIS ranking. They did, however, send a 17-megapixel image of their trophy room. Bruce Varsava of Coiler Snowboards simply stated, "Fin Doyle is a hoser, eh?"

Will the Decapitator be able to sever the strangle-hold Kessler has on world class snowboard racing? "We've been testing the design with an accomplished American racer, Bill Bordy. He's told us he's very good, and he has his own website." Doyle explained. Bordy had this to say about the new concept: "The triaxial pseudomodulus of the board is spot on. Where other boards hit race ruts and go ratatatatatat, this one goes wub-wub-wub. The striations in edge control give me total confidence. By the way, you know how I know Fin's gay?"

However this exotic material comes with a hefty price tag affixed. Valued at US$2995 per unit, Bomber's snowboards will be the most expensive in the world. "That is outrageous, no snowboard should cost that much," complained Frank Deitzel of Germany’s Virus Snowboards. "For that price, you could buy one of my Titanal Zylon Gladiators AND a Zylon t-shirt."

Doyle estimates demand will be high for these new unobtanium snowboards. "As soon as this board wins one world cup race, all the racers will buy at least one each. Racers don't like to have equipment that is different from the racer who wins." When asked what this could mean for his status as World and Olympic champion, Schoch responded " Sie denken vermutlich, daß ich etwas über snowboards sagen werde, aber ich eher über Mädchen sprechen würde." [You probably think I’m going to say something about snowboards, but I’d rather talk about girls.]

Doyle elaborated on his business plan. "There is obviously a growing population of snowboarders who love riding metal. We're going to build a website with a forum where these enthusiasts can come together and form a community. It will be called www.decapitatoronline.com. This community will actually be a marketing tool, but people won't figure that out."

Bomber Industries was founded in 1995, and employes 3 people and 3 dogs.

 

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